ARTSY HOODRAT: Client Post – ART DIRECTOR/DESIGNER
About The Brand Artsy Hoodrat is a Digital Media company that highlights creativity amongst inner-city communities with a hyper focus on the youth. Founder, Jhoana Geronimo, birthed Artsy Hoodrat as a love letter to the communities she grew up in. We wanted to celebrate the originality and beauty of urban life; the muse to most, if […]
NEW JERSEY DEVILS x BLACK HISTORY MONTH CAMPAIGN – ART DIRECTOR/DESIGNER
BACKGROUND This is a very special moment with the Devils doing this jersey for Black History Month for a consecutive year and I’m beyond honored that the organization and NHL have once again given out an opportunity to put this together. The New Jersey Devils hosted an artist call to find local artists to design […]
ACCUWEATHER – DATA DRIVEN CAMPAIGN – ART DIRECTOR
DATA-DRIVEN CAMPAIGN FOR ACCUWEATHER. ROLE: ART DIRECTOR/COPYWRITER – ONE SCHOOL PORTFOLIO SCHOOL ACCUWEATHER “MIXTAPE” PITCH DECK BACKGROUND / TASK BACKGROUND: AccuWeather Inc. is an American media company that provides commercial weather forecasting services worldwide. They are one of America’s most popular weather apps, with over 100m downloads on the Google Play store alone. TASK : […]
GOLDBELLY: REMIXX EDITION – SOCIAL CAMPAIGN – ART DIRECTOR
MY REVISED ENTRY SUBMISSION FOR ONE SCHOOL. SOCIAL CAMPAIGN FOR GOLDBELLY. ROLE: ART DIRECTOR/COPYWRITER – ONE SCHOOL PORTFOLIO SCHOOL GOLDBELLY “MIXTAPE” PITCH DECK [V2] BACKGROUND / TASK BACKGROUND: Goldbelly gives anyone the chance to taste and eat iconic foods from the best local food vendors around the country regardless of where they live with its national shipping […]
BLK – PR CAMPAIGN – ART DIRECTOR
PR CAMPAIGN FOR BE EL KAY. ROLE: ART DIRECTOR/COPYWRITER – ONE SCHOOL PORTFOLIO SCHOOL ADDITIONAL COPY PROVIDED BY NIKKI KING BEE EL KAY “MIXTAPE” PITCH DECK BACKGROUND / TASK BACKGROUND: LAUNCHED BY MATCH GROUP IN AUGUST 2017, BLK HAS QUICKLY BECOME THE #1 DATING APP MADE FOR BLACK SINGLES. BLK (pronounced “B-L-K” not “Black”) is more than […]
LIQUID DEATH – PR CAMPAIGN – ART DIRECTOR
PR CAMPAIGN FOR LIQUID DEATH. ROLE: ART DIRECTOR/COPYWRITER – ONE SCHOOL PORTFOLIO SCHOOL ADDITIONAL COPY PROVIDED BY NIKKI KING LIQUID DEATH “MIXTAPE” PITCH DECK BACKGROUND / TASK BACKGROUND: Launched in 2017, Liquid Death is a water brand with a cult following due to their “punk” brand voice and approach to marketing. They are now one of the […]
PEDIGREE – INNOVATION CAMPAIGN – ART DIRECTOR
INNOVATION CAMPAIGN FOR PEDIGREE. ROLE: ART DIRECTOR/COPYWRITER – ONE SCHOOL PORTFOLIO SCHOOL ADDITIONAL COPY PROVIDED BY NIKKI KING PEDIGREE “MIXTAPE” PITCH DECK BACKGROUND / TASK BACKGROUND: Pedigree is one of the world’s leading dog food brands and has been committed to helping dogs find new homes for years with campaigns around the world as part of their […]
“The Den” : Akin X Marcus B&P – EXPERIENTAL CAMPAIGN – ART DIRECTOR/DESIGNER
BACKGROUND MARCUS B&P Marcus B&P pays homage to the Swedish concept of “back pocket” (BP), a spot where you can meet your family, friends, or coworkers at the Bar (the “B”) or take home some delicious housemade and local Provisions (the “P”) any day or night of the week. AKIN WORLDWIDE Akin, is a collective […]
Late Bloomers Collection: Social Campaign – ART DIRECTOR/DESIGNER
INSIGHT I recently dropped a collection of garments from my brand Last Epiphany called “The Late Bloomers Collection”. The collection is an ode to those who continue to “water their seeds” even if they haven’t reaped any of the fruits yet. I think it’s important as an artist to fall in love with the actual […]