I recently dropped a collection of garments from my brand Last Epiphany called  “The Late Bloomers Collection”. 

The collection is an ode to those who continue to “water their seeds” even if they haven’t reaped any of the fruits yet. I think it’s important as an artist to fall in love with the actual journey and not just the destination of it. Sometimes, the results we are chasing don’t happen overnight but we must preserve forward. “The Late Bloomers Collection” is a reminder that those seeds sown will eventually blossom if you continue to water them. 

The collection features mid-weight and heavy-weight garments and a few tote bag accessories.

Create an interesting ORGANIC social media promotional campaign for the “Late Bloomers Collection” that coincides with the project release. [2-week Pre-Order]

The goal was to maximize visibility for engagement & purchases.

Created an interactive campaign giveaway for the drop. 

The intention behind the campaign was to create brand recognition, engage and get the client base to do something actionable. 

I kept the raffle rules fairly simple,

1. FOLLOW THE PAGE
2. LIKE THE POST AND RESHARE TO THEIR STORIES.
3. TAG A FRIEND & LEAVE A COMMENT WITH THE TOTE MATCHING EMOJI

A small little game that I was confident would engage people. The campaign would also be a combination of posts & reels to create visibility and demand for the raffle and giveaway which both ran for 2 weeks. 

Compared to the following month

• 375% engagement increase
• 425% accounts reached increase
• 8% follower increase

I feel like this collection drop and campaign were both a success! I sold a few dozen of totes and sweaters while getting a chance to reengage with my following which feels great. I’m really excited about the next drop/experiment. My honest takeaway is that people love personal interaction. You just have to connect and give them something actionable to do. I’m sure the chance of receiving free merchandise is a good incentive. LOL.

Check below for the rest of the campaign.