BACKGROUND:

Goldbelly gives anyone the chance to taste and eat iconic foods from the best local food vendors around the country regardless of where they live with its national shipping service. Its mission is to bring people comfort through food.

TASK : 

Create a campaign that gets people to try Goldbelly by showing them that they can access their favorite foods worldwide and have it delivered to their door wherever they are. Goldbelly is growing fast but lack the name recognition of much bigger more established competitors. Our goal is to improve product recognition and brand engagement.

We all know that food and memories can be connected.

Whatever the connection, wouldn’t it be lovely if you could tap into your favorite food experiences from local or regional eateries no matter where you are?

Goldbelly’s mission is to bring people to comfort through food and accessibility. Goldbelly introduces the #BEYONDLOCAL campaign which will raise awareness to the general public that all restaurants are accessible. Within this campaign, we will establish exclusive pop-up experiences in remote locations. Through web, social media, and out of home activations we hope to raise awareness of the platform and encourage participants to share their stories and their food experiences.