AUDIO CAMPAIGN FOR SPOTIFY.
ROLE: ART DIRECTOR/COPYWRITER – ONE SCHOOL PORTFOLIO SCHOOL
ADDITIONAL COPY PROVIDED BY NIKKI KING
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SPOTIFY “MIXTAPE” PITCH DECK
BACKGROUND:
Spotify is the world’s most popular audio platform. And though they reinvented the music industry and have become the go-to destination for music for hundreds of millions of listeners, they are only just getting started in the world of audiobooks.
TASK :
Create an audio experience that lets the world know that Spotify is now the go-to destination for audiobooks. Your idea can exist in any medium, but audio must play an integral part in the execution.
Spotify understands that you may not have time in your schedule to relax and read your favorite books.
LISTEN UP is an unforgettable audiobook immersion experience with our busy travelers in mind! Our installations will be placed in prominent airports and bus centers where our passengers can sit back, relax and immerse themselves in their favorite stories like never before. Instead of taking a traditional shuttle, our state-of-the-art vehicles are equipped with top-notch sound and visual systems that will transport them to a world of adventure, mystery, or romance. Join Spotify on a journey through the power of storytelling.
Spotify Social & Out of Home Activations