Category: CLIENT STUDIES
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GEICO – SOCIAL CAMPAIGN
BACKGROUND / TASK BACKGROUND: GEICO is the official car insurance sponsor of TNF, which means we have exclusive access to the TNF IP and two of their on-air personalities: Ryan Fitzpatrick and Andrew Whitsworth.In addition to quick-hit tactics (billboards, interstitials, etc) and video placements, GEICO will also be sponsoring a segment called “The Perfect Lineup”…
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SOAL U: Client Post
BACKGROUND Founded by NBA Legend, Brian Taylor, SOAL U is a start up program who partnered with Ivy league schools to give children from under-developed communities a chance to gain the college experience during the summer. The program’s goal is to train future leaders by fostering SOCIAL CAPITAL through shared, on-campus summer programs to help students…
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ARTSY HOODRAT: Client Post
About The Brand Artsy Hoodrat is a Digital Media company that highlights creativity amongst inner-city communities with a hyper focus on the youth. Founder, Jhoana Geronimo, birthed Artsy Hoodrat as a love letter to the communities she grew up in. We wanted to celebrate the originality and beauty of urban life; the muse to most, if…
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NEW JERSEY DEVILS x BLACK HISTORY MONTH CAMPAIGN
BACKGROUND This is a very special moment with the Devils doing this jersey for Black History Month for a consecutive year and I’m beyond honored that the organization and NHL have once again given out an opportunity to put this together. The New Jersey Devils hosted an artist call to find local artists to design…
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ACCUWEATHER – DATA DRIVEN CAMPAIGN
DATA-DRIVEN CAMPAIGN FOR ACCUWEATHER. ROLE: ART DIRECTOR/COPYWRITER – ONE SCHOOL PORTFOLIO SCHOOL Previous Next ACCUWEATHER “MIXTAPE” PITCH DECK BACKGROUND / TASK BACKGROUND: AccuWeather Inc. is an American media company that provides commercial weather forecasting services worldwide. They are one of America’s most popular weather apps, with over 100m downloads on the Google Play store alone. …
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GOLDBELLY: REMIXX EDITION – SOCIAL CAMPAIGN
MY REVISED ENTRY SUBMISSION FOR ONE SCHOOL. SOCIAL CAMPAIGN FOR GOLDBELLY. ROLE: ART DIRECTOR/COPYWRITER – ONE SCHOOL PORTFOLIO SCHOOL Previous Next GOLDBELLY “MIXTAPE” PITCH DECK [V2] BACKGROUND / TASK BACKGROUND: Goldbelly gives anyone the chance to taste and eat iconic foods from the best local food vendors around the country regardless of where they live with its…
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FRUIT OF THE LOOM – SOCIAL CAMPAIGN
SOCIAL CAMPAIGN FOR FRUIT OF THE LOOM. ROLE: ART DIRECTOR/COPYWRITER – ONE SCHOOL PORTFOLIO SCHOOL ADDITIONAL COPY PROVIDED BY NIKKI KING Previous Next FRUIT OF THE LOOM “MIXTAPE” PITCH DECK BACKGROUND / TASK BACKGROUND: Fruit Of The Loom was once one of the most widely sold apparel brands on the planet, known for their plain lines of…
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BLK – PR CAMPAIGN
PR CAMPAIGN FOR BE EL KAY. ROLE: ART DIRECTOR/COPYWRITER – ONE SCHOOL PORTFOLIO SCHOOL ADDITIONAL COPY PROVIDED BY NIKKI KING Previous Next BEE EL KAY “MIXTAPE” PITCH DECK BACKGROUND / TASK BACKGROUND: LAUNCHED BY MATCH GROUP IN AUGUST 2017, BLK HAS QUICKLY BECOME THE #1 DATING APP MADE FOR BLACK SINGLES. BLK (pronounced “B-L-K” not “Black”) is…
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BURGER KING – PRODUCT CAMPAIGN
PRODUCT DESIGN CAMPAIGN FOR BURGER KING. ROLE: ART DIRECTOR/COPYWRITER – ONE SCHOOL PORTFOLIO SCHOOL ADDITIONAL COPY PROVIDED BY NIKKI KING Previous Next BURGER KING “MIXTAPE” PITCH DECK BACKGROUND / TASK BACKGROUND: In the last decade, Burger King has created some of the industry’s most iconic ad campaigns. And a large part of their strategy has been the…
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LIQUID DEATH – PR CAMPAIGN
PR CAMPAIGN FOR LIQUID DEATH. ROLE: ART DIRECTOR/COPYWRITER – ONE SCHOOL PORTFOLIO SCHOOL ADDITIONAL COPY PROVIDED BY NIKKI KING Previous Next LIQUID DEATH “MIXTAPE” PITCH DECK BACKGROUND / TASK BACKGROUND: Launched in 2017, Liquid Death is a water brand with a cult following due to their “punk” brand voice and approach to marketing. They are now one…
Recent Posts
- 30 Days of Posters [PART ONE]
- GEICO – SOCIAL CAMPAIGN
- SOAL U: Client Post
- BRWNSAGEMUSIC – LIVESET.DEMO3 – AUDIO CAMPAIGN
- ARTSY HOODRAT: Client Post
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