Category: CLIENT STUDIES
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SPOTIFY – AUDIO CAMPAIGN
AUDIO CAMPAIGN FOR SPOTIFY. ROLE: ART DIRECTOR/COPYWRITER – ONE SCHOOL PORTFOLIO SCHOOL ADDITIONAL COPY PROVIDED BY NIKKI KING Previous Next SPOTIFY “MIXTAPE” PITCH DECK BACKGROUND / TASK BACKGROUND: Spotify is the world’s most popular audio platform. And though they reinvented the music industry and have become the go-to destination for music for hundreds of millions of listeners,…
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OATLY – OUT OF HOME CAMPAIGN
OUT-OF-HOME CAMPAIGN FOR OATLY. ROLE: ART DIRECTOR/COPYWRITER – ONE SCHOOL PORTFOLIO SCHOOL ADDITIONAL COPY PROVIDED BY NIKKI KING Previous Next PEDIGREE “MIXTAPE” PITCH DECK BACKGROUND / TASK BACKGROUND: Oatly is a company producing oat-based products including yoghurts, mayonnaise, cold brew and more. But they are most widely known for their oatmilk which is among the best-selling oatmilks…
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PEDIGREE – INNOVATION CAMPAIGN
INNOVATION CAMPAIGN FOR PEDIGREE. ROLE: ART DIRECTOR/COPYWRITER – ONE SCHOOL PORTFOLIO SCHOOL ADDITIONAL COPY PROVIDED BY NIKKI KING Previous Next PEDIGREE “MIXTAPE” PITCH DECK BACKGROUND / TASK BACKGROUND: Pedigree is one of the world’s leading dog food brands and has been committed to helping dogs find new homes for years with campaigns around the world as part…
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“The Den” VOL. II: Experiental/Social Campaign
https://wheresnomad.com/wp-content/uploads/2022/12/THEDEN2-REEL-RECAPFINAL-BRWNSAGEFLIP.mp4 BACKGROUND HEY YA’LL [ANDREA VOICE] We’re back again for another installment of “The Den” series. Taking inspiration from the popular 90’s sitcom, “Moesha”, “The Den” is a 3-Part collaboration series between Akin Worldwide, A nonprofit of young creative revolutionaries and Downtown Newark’s world-renowned Marcus B&P! PSA: The goal here was to create an interesting social recap…
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“The Den” : Akin X Marcus B&P – EXPERIENTAL CAMPAIGN
BACKGROUND MARCUS B&P Marcus B&P pays homage to the Swedish concept of “back pocket” (BP), a spot where you can meet your family, friends, or coworkers at the Bar (the “B”) or take home some delicious housemade and local Provisions (the “P”) any day or night of the week. AKIN WORLDWIDE Akin, is a collective…
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PRINT PARLOR
Print Parlor: Tiger Illustration Workflow Soundscape curated by Brwnsagemusic https://wheresnomad.com/wp-content/uploads/2022/11/VN20221122_171605.mp4 LINEWORK SHADING FINAL w/ COLORS
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Halo Hair Care: #ThrowbackThursday
ASK A Social Media promotional campaign for Halo’s Hair Treatment Oil. EXECUTION Created a 12 Day campaign for the Hair Oil Drop. The intention behind the campaign was to create brand recognition, be informative, and create a sense of familiarity with the client base. Certain days were curated to highlight the main ingredients of the…
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Yendor’s PAFAC: Experiential Campaign
CASE STUDY 002: YENDOR PRESENTS THE PRICE ‘AH FREEDOM AINT CHEAP Backstory Mission Challenge Backstory “YENDOR is a boutique arts organization founded by the illustrious Rodney Gilbert to address the need for integrated public art in the city of Newark. Gilbert believed arts education directly connected through the development of public art would initiate a…
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Small Digital Solutions: Client Study
SMALL DIGITAL SOLUTIONS CASE STUDY 001: Concept: Combine Nature and Innovation. Initially, the client requested a tree inside of a lightbulb to show the contrast of organic technology. My mission was to combine these two assets into one fluid icon. For viewing sake, I’ve left some steps out (I did over 40 different iterations) but…
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