Category: ADVERTISING
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GEICO – SOCIAL CAMPAIGN
BACKGROUND / TASK BACKGROUND: GEICO is the official car insurance sponsor of TNF, which means we have exclusive access to the TNF IP and two of their on-air personalities: Ryan Fitzpatrick and Andrew Whitsworth.In addition to quick-hit tactics (billboards, interstitials, etc) and video placements, GEICO will also be sponsoring a segment called “The Perfect Lineup”…
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ACCUWEATHER – DATA DRIVEN CAMPAIGN
DATA-DRIVEN CAMPAIGN FOR ACCUWEATHER. ROLE: ART DIRECTOR/COPYWRITER – ONE SCHOOL PORTFOLIO SCHOOL Previous Next ACCUWEATHER “MIXTAPE” PITCH DECK BACKGROUND / TASK BACKGROUND: AccuWeather Inc. is an American media company that provides commercial weather forecasting services worldwide. They are one of America’s most popular weather apps, with over 100m downloads on the Google Play store alone. …
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GOLDBELLY: REMIXX EDITION – SOCIAL CAMPAIGN
MY REVISED ENTRY SUBMISSION FOR ONE SCHOOL. SOCIAL CAMPAIGN FOR GOLDBELLY. ROLE: ART DIRECTOR/COPYWRITER – ONE SCHOOL PORTFOLIO SCHOOL Previous Next GOLDBELLY “MIXTAPE” PITCH DECK [V2] BACKGROUND / TASK BACKGROUND: Goldbelly gives anyone the chance to taste and eat iconic foods from the best local food vendors around the country regardless of where they live with its…
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FRUIT OF THE LOOM – SOCIAL CAMPAIGN
SOCIAL CAMPAIGN FOR FRUIT OF THE LOOM. ROLE: ART DIRECTOR/COPYWRITER – ONE SCHOOL PORTFOLIO SCHOOL ADDITIONAL COPY PROVIDED BY NIKKI KING Previous Next FRUIT OF THE LOOM “MIXTAPE” PITCH DECK BACKGROUND / TASK BACKGROUND: Fruit Of The Loom was once one of the most widely sold apparel brands on the planet, known for their plain lines of…
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BLK – PR CAMPAIGN
PR CAMPAIGN FOR BE EL KAY. ROLE: ART DIRECTOR/COPYWRITER – ONE SCHOOL PORTFOLIO SCHOOL ADDITIONAL COPY PROVIDED BY NIKKI KING Previous Next BEE EL KAY “MIXTAPE” PITCH DECK BACKGROUND / TASK BACKGROUND: LAUNCHED BY MATCH GROUP IN AUGUST 2017, BLK HAS QUICKLY BECOME THE #1 DATING APP MADE FOR BLACK SINGLES. BLK (pronounced “B-L-K” not “Black”) is…
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BURGER KING – PRODUCT CAMPAIGN
PRODUCT DESIGN CAMPAIGN FOR BURGER KING. ROLE: ART DIRECTOR/COPYWRITER – ONE SCHOOL PORTFOLIO SCHOOL ADDITIONAL COPY PROVIDED BY NIKKI KING Previous Next BURGER KING “MIXTAPE” PITCH DECK BACKGROUND / TASK BACKGROUND: In the last decade, Burger King has created some of the industry’s most iconic ad campaigns. And a large part of their strategy has been the…
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LIQUID DEATH – PR CAMPAIGN
PR CAMPAIGN FOR LIQUID DEATH. ROLE: ART DIRECTOR/COPYWRITER – ONE SCHOOL PORTFOLIO SCHOOL ADDITIONAL COPY PROVIDED BY NIKKI KING Previous Next LIQUID DEATH “MIXTAPE” PITCH DECK BACKGROUND / TASK BACKGROUND: Launched in 2017, Liquid Death is a water brand with a cult following due to their “punk” brand voice and approach to marketing. They are now one…
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SPOTIFY – AUDIO CAMPAIGN
AUDIO CAMPAIGN FOR SPOTIFY. ROLE: ART DIRECTOR/COPYWRITER – ONE SCHOOL PORTFOLIO SCHOOL ADDITIONAL COPY PROVIDED BY NIKKI KING Previous Next SPOTIFY “MIXTAPE” PITCH DECK BACKGROUND / TASK BACKGROUND: Spotify is the world’s most popular audio platform. And though they reinvented the music industry and have become the go-to destination for music for hundreds of millions of listeners,…
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OATLY – OUT OF HOME CAMPAIGN
OUT-OF-HOME CAMPAIGN FOR OATLY. ROLE: ART DIRECTOR/COPYWRITER – ONE SCHOOL PORTFOLIO SCHOOL ADDITIONAL COPY PROVIDED BY NIKKI KING Previous Next PEDIGREE “MIXTAPE” PITCH DECK BACKGROUND / TASK BACKGROUND: Oatly is a company producing oat-based products including yoghurts, mayonnaise, cold brew and more. But they are most widely known for their oatmilk which is among the best-selling oatmilks…
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PEDIGREE – INNOVATION CAMPAIGN
INNOVATION CAMPAIGN FOR PEDIGREE. ROLE: ART DIRECTOR/COPYWRITER – ONE SCHOOL PORTFOLIO SCHOOL ADDITIONAL COPY PROVIDED BY NIKKI KING Previous Next PEDIGREE “MIXTAPE” PITCH DECK BACKGROUND / TASK BACKGROUND: Pedigree is one of the world’s leading dog food brands and has been committed to helping dogs find new homes for years with campaigns around the world as part…
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