BACKGROUND:
GEICO is the official car insurance sponsor of TNF, which means we have exclusive access to the TNF IP and two of their on-air personalities: Ryan Fitzpatrick and Andrew Whitsworth.
In addition to quick-hit tactics (billboards, interstitials, etc) and video placements, GEICO will also be sponsoring a segment called “The Perfect Lineup” that could act as connective tissue across touchpoint.
TASK :
Contextually relevant TV ads bespoke to the Amazon TNF partnership.
Key Messaging: GEICO makes it easy to cover your entire insurance lineup (Auto + Home).
“It’s easy to GEICO” spots that leverage Ryan Fitzpatrick and Andrew Whitworth in contextually relevant situations.
Ingredients for a Great Execution
- GEICO’s unique brand of relatable, human truth story telling.
- Insurance made easy for all your needs
- TNF talent in relevant football scenarios
