In the week prior to Christmas, dairy milk sales normally see a spike in sales as children and their families prepare for Santa’s visit.
This holiday season, we’re going to convince children (and their families) that Oatly’s limited edition Egg-nog is the new go-to drink for Old Saint Nick. Clever OOH ads from Santa’s perspective will be placed in urban areas near schools, parks, and grocery stores most likely to be seen by health-conscious parents and children.