BACKGROUND:

In the last decade, Burger King has created some of the industry’s most iconic ad campaigns. And a large part of their strategy has been the creation of new products or twists on existing products, designed to achieve fame online and make headlines.

TASK : 

Come up with a new product for Burger King and a headline-grabbing way to launch it. Your product can be physical or digital or a take on an existing product but it should be clearly designed with the goal of getting attention.

Unlike our competitors with broken machinery, Burger King takes pride in using traditional methods to make each sandwich efficiently. It can be very frustrating when you go to your favorite restaurant, and your go-to menu items aren’t available.

We are Introducing The Frozen Whopper: A Whopper-Inspired Ice Cream Sandwich That Will Blow Your Mind! A treat thats always available, The Frozen Whopper’s combination of warm, toasted waffle buns, creamy ice cream, and savory toppings creates a unique and delicious blend of flavor that is sure to be a hit with both ice cream and Whopper fans alike.