BACKGROUND:

Oatly is a company producing oat-based products including yoghurts, mayonnaise, cold brew and more. But they are most widely known for their oatmilk which is among the best-selling oatmilks in the US and Europe.

TASK : 

Come up with an innovative Out Of Home idea for Oatly Oatmilk that uses the brand tone of voice in a way they haven’t done before. Your campaign can include multiple executions or one big execution.

In the week prior to Christmas, dairy milk sales normally see a spike in sales as children and their families prepare for Santa’s visit.

This holiday season, we’re going to convince children (and their families) that Oatly’s limited edition Egg-nog is the new go-to drink for Old Saint Nick. Clever OOH ads from Santa’s perspective will be placed in urban areas near schools, parks, and grocery stores most likely to be seen by health-conscious parents and children.